Advertising Standards Authority has banned the Unilever's Lynx deodorant brand advertising in United Kingdom after attracting more than 100 complaints. Lucy Pinder featured in a series of raunchy poses in this commercial.  The fundamental reasons behind the scenes was that, men who spray the fragrance become more attractive to beautiful women.  The model acted different activities in the commercial by showcasing her cleavage like washing a car, eating an ice lolly and whipping up a Sunday roast. "We considered that the suggestive nature of the image and the strong innuendo were not acceptable for public display where they might be seen by children and concluded that the poster was irresponsible on this point," the ASA said.